Brand Assets

Please use this simple guide to ensure our logo and brand assets are used properly.

Our name and tagline

Although our name is spelled with a lowercase "s", it should always appear with a capital "S" when written and used in text.

Our tagline is Create online graphics in a snap.

Our logo

This is the primary Snappa logo. These two full-color logo variations should be used whenever possible.

Logo dos and dont's

Please use the below examples as a guide for how to and how not to use the Snappa logo.

Logo whitespace

Follow the guide below to add the appropriate amount of whitespace around our logo. For your convenience, this whitespace is already accounted for in the Snappa logo pack.

Brand Colors

Used for the logo, text, links, and buttons on website.

Snappa Blue


Snappa Purple


Snappa Black


Snappa White


Extended color palette

Part of the Design System, these colors are used on the website for illustrations, as highlights, and shadows to accentuate the primary color palette.


























Headings: Neue Haas Grotesk Display (Medium)

Snappa headings are always set in Neue Haas Grotesk Display in a medium weight. When creating headings, please use Snappa Black (#323133).

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


Body Text: Work Sans family

All Snappa body text is set in Work Sans. A variation of weights and colors are applied to Work Sans on our website, but in the majority of cases, body copy is regular weight using #5B5A5C as the color.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


RegularCreate online graphics in a snap.

MediumCreate online graphics in a snap.

SemiboldCreate online graphics in a snap.

BoldCreate online graphics in a snap.


Illustrated Icons

These ten illustrated icons represent Snappa's most valuable features.

Add text to photos
Image flipper
Background Remover
Speech Bubbles
Image Cropper
Photo Editor
Image Resizer
Image Rotator
Image Blur

Legal fine print

Snappa's brand and brand assets are propietary and protected under intellectual property laws. Please do not alter our brand or brand assets in any way or use them to imply a partnership with or endorsement from Snappa, unless one has legally been agreed upon in writing.


If you are uncertain about the usage of any of the above assets, please do not hesitate to shoot an email to [email protected]