Facebook Ads have enormous potential for businesses of all sizes. They can drive sales and introduce customers to your brand and create actual demand.
Even if you have a restricted budget, there’s a possibility to get great results at a relatively low cost for whatever ad spend you have available.
When it comes to strong campaigns, there are a few elements you need to consider. You’ll want to ensure that the targeting is on point for the goal you want to accomplish and that the messaging will resonate with your target audience. But that’s not all that matters: the visual component of the ad carries a lot of weight, too.
Here at Snappa, we excel in the visual component department, and we want to help you ensure that every ad campaign you create will maximize your conversions and ROI. In this post, we’re going to look specifically at the ideal Facebook Ad size for each type of ad you can create so that they’re optimized for the audience seeing it.
Some research indicates that posting at least 2x per day, 7 days a week may be ideal for brands with large followings who are trying to pick up steam.
That’s a lot of content. There’s no way getting around it. That’s why so many businesses hire full-time social media marketing teams to keep up.
With a long list of ideas, however, and a strategy in place, it’s more than possible to create a general store of Facebook post ideas on hand for inspiration. These Facebook post ideas can help us to fill out our Pages and create entire editorial calendars. It can even help you generate content for other platforms, too.
In this post, we’ll look at 21 outstanding Facebook post ideas that all businesses can use to fill up their content calendars. [continue reading…]
Businesses need customized, high-quality images on an almost astonishingly frequent basis. You need covers for ebooks, infographics, featured blog post images, branded images for your site, visuals for email, and what feels like a million different images for multiple different social media platforms. And all need to have cool designs that are visually aesthetic and engaging.
That’s a lot of images, especially considering that many small and medium businesses don’t have a budget to keep a graphic designer on retainer or on staff.
This is where graphic design tools like Snappa come into play. We utilize intuitive drag-and-drop design software that comes with hundreds of stock photos, pre-loaded graphics, gradients, and more. We also have hundreds of completely customizable templates you can use to create professional-quality images in just a few clicks.
Looking for some inspiration, or cool designs that you can customize to make your own quickly? Let’s take a look at 14 different versatile cool designs and templates that we offer for our subscribers. [continue reading…]
Instagram videos are a staple part of marketing on the channel. 5.2 million users watched branded videos on Instagram in Q1 of 2017 alone, and those numbers have almost certainly almost gone up since with the emergence and popularity of video-heavy features like Stories, Reels, and IGTV.
Videos can help you effectively tell a brand story, convey the true value or use case of a product, and show the human elements behind your brand. This is just as true on Instagram as any other platform, and with an engaged audience who is ready to hear what you have to say, investing time into creating more video is a great choice.
While Instagram videos are fortunately pretty simple to create, there are a few tricks that can help you increase performance significantly by attracting more clicks (if needed) and drawing attention. One of those tricks is to create Instagram video thumbnails.
In this post, we’re going to go over how to create Instagram video thumbnails for your content to stop users right in their tracks as they scroll through their feed. [continue reading…]
Facebook is the always-changing, ever-evolving platform that businesses need to be keeping up with, even if it’s a little exhausting. Since Facebook is still one of the most popular places for users to connect with their favorite businesses, you can’t afford to miss any changes.
We’re here to help with that! In this post, we’re going to walk you through the recently-announced new Facebook page experience so you can take advantage of everything there is to offer. Love it or hate it, the new Facebook page layout is here to stay.
In this post, we’ve outlined 12 things you need to know about the new Facebook update. [continue reading…]
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform.[continue reading…]
When you’re working with most design tools to create marketing and product images, you’re typically going to be stuck with square and rectangle cropping options. These are easy for design tools to offer. And since plenty of images online use rectangular cropping and aspect ratios (including social media posts, many product images, and in-email pictures), many don’t think twice.
But what about when circle images and designs work best? There are plenty of occasions when this would be the case, including for some site avatars or profile pictures, favicons for your site, or even key design elements that you want to draw attention to.
The good news is that creating circle images and designs are easier than you’d think with the right tools! In this post, we’re going to show you how to make circle designs with Snappa, including how to crop an image into a circle, and go over some ideas for when you’d want to use them.
If you’re even an occasional user of Twitter, you’ll have likely noticed that the platform’s interface looks quite a bit different than it used to.
Twitter started a major overhaul on its site this year, rolling out a new design and layout over the past few months. In addition to the new Twitter layout, there are also a large number of major new features they’ve been pushing out at a rapid-fire pace, all of which have shifted overall best practices on the platform.
In this post, we’re going to take a look at the new Twitter designs, layouts, and features that have rolled out over the past few months and what it means for your marketing campaigns.
There’s a lot to cover here, so let’s go ahead and dive right in. [continue reading…]
